Effective Ways Software Developers Can Do to Bring Satisfaction to Their Current Clients
Becoming familiar with some new concepts being utilized in the software industry is the first thing that you have to do if you want to be giving some advice to owners of software firms compared with other kinds of businesses. With the several topics, the most crucial will be software licensing along with its technicalities that affect such a particular area of development and sales. Nevertheless, besides due diligence and legalities, there are still other facets that software companies must consider in order for them to increase their sales.
In the current market, if you say increasing your profits what this implies is that you have to make more sales as well as be able to charge more for the product that you have because of its value to your clients. However, keep in mind that most software marketers and developers are making the mistake of concentrating too much on getting new clients instead of also thinking about their current clients. There are some that utilize referral systems so that their users will be given incentive when they share their software. Even so, until today, the most proven and tested method of ensuring brand awareness is making sure that your clients are all satisfied genuinely. With those things being mentioned, below are some things that you can consider to ensure that your current clients remain loyal, will review your software positively, and will recommend it.
1) Have a safe source code by making use of a software escrow
Software developers are having a hard time deciding if they should be providing each of their clients with their own source code or not. The major problem that developers get to encounter when their source code is given to their clients is the probability of it being posted online. It is during this uneventful scenario where you will be challenged by other software developers because once they see your source code, they quickly locate and modify it. All of this could happen to you in just a snap of a finger. You will no doubt be very surprised at the fact that you have a lot of competitors already when they are just the ones who are cloning your software either for email subscription or for free.
Well, such a scenario may be the worst there is, yet it is not an impossibility and there have been a number of situations that have already happened such as that. In the same line of thought, licensees are becoming concerned as well because they want to still be continually using their application or program even if developers will no longer be giving them updates. In fortunate terms, you can now take advantage of online software escrow services that will help you reach a compromise with these scenarios. Just make sure to acquire of such services that are of high quality and are very reliable.